Field notes from the outbound trenches.
Playbooks, deliverability deep-dives, and what we're learning from 38 million sent messages.
Jun 12, 2026 · Yuki Tanaka
The 5-step multi-channel sequence that books 11% reply rate
How to layer LinkedIn invites, free DMs, and email so the prospect sees you three times before they decide to ignore you.
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May 30, 2026 · Lena Marquez
Why most AI openers fail — and the prompt structure that fixes it
The single hardest thing about AI personalization is sounding like a human who read their profile, not a model that scraped it.
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May 18, 2026 · Daniel Owusu
Cold email deliverability in 2026: what changed, what didn't
Google and Microsoft tightened DMARC enforcement again. Here's the practical checklist before you press send on Monday.
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May 2, 2026 · Imran Halder
Hard limits, soft limits, and what actually trips LinkedIn
We talked to former LinkedIn trust & safety engineers. Here's what they say to do and not to do.
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Apr 21, 2026 · Imran Halder
The founder's outbound playbook — first 50 customers
Founder-led sales beats SDR-led sales for the first 50 logos. Here's the rhythm to keep it from eating your week.
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Apr 9, 2026 · Hana Sato
How to write cold email that doesn't sound like cold email
Five rewriting moves we apply to every template before it ships in the product.
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